Enter any domain and you’ll see: Percentage of search traffic. Alexa is a premium competitor analysis tool, but you can view limited traffic and benchmark data for free without signing up. At a general site level, there’s very little value in measuring / pursuing goals in overall site traffic without context from traffic channels and location (if you’re a regionally based business). Alexa’s free site info report showing how Hotjar’s bounce rate compares to the competitor average. For example, you can compare your property with all properties in the “All Hotels and Accommodations” industry in the United Kingdom that receive 500 to 1000 average daily sessions. For a general benchmark, you can find comparisons in the benchmarking report in Google Analytics. You might measure it through clicks on certain website pages, how long visitors remain on your website or clicks on paid ads on other sites. Engagement represents the level of online interactions people have with your company. Benchmarking allows you to compare your data with aggregated industry data from other companies who share their data. KPIs are the metrics that reflect your website objectives and success. Open Benchmarks is a great resource for Social Media Managers and Agencies to track their unique data to show clients their worth and ensure clients they are. Use digital analytics to measure your content’s reach. You can further refine the data by geographic location and select from seven traffic size classifications, allowing you to compare your property against properties with similar traffic levels in your industry. The first step is to choose the key performance indicators (KPIs) that you want to benchmark. This helps improve your website and social media presence. You can choose from over 1600 industry categories, using a menu in the Benchmarking reports. Measuring digital performance involves collecting, reporting, and analysing outcomes and results.
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